Updates from October, 2009

  • A Warm Welcome

    Robbie 3:20 pm on October 14, 2009 | 1 Permalink | Reply
    Tags: , , dragon st., , environmental graphics, , ,

    FocusEGD-Design-District-99rTo commemorate the posting of new photos of our Design District project onto our flickr page, I’ve decided to write a bit about the project.

    First off, here is a little history about the area. The Dallas Design District originated in the 1950s as a “Strictly To the Trade Only” collection of design showrooms and galleries. Low rent and prime warehouse space along the district’s Dragon Street, enabled a wave of art gallery owners to set up shop, thereby christening its spot as Dallas’ premier art locale. With all the movement, came attention.

    Centrally located near Downtown Dallas, just opposite I-35 from Uptown’s Victory Park complex, the district oozed potential for redevelopment. Unfortunately, years of neglect had left streets filled with potholes, broken or non-existent sidewalks and medians covered with dead grass and mangled trees. To fix these problems and encourage new economic development, the city of Dallas stepped in to create a Tax Increment Financing (TIF) Fund. Together with TBG Partners, Good Fulton & Farrell and developer PegasusAblon, focusEGD developed a plan to revitalize the Design District experience for a whole new set of users. (More …)

     
  • I love Hoefler & Frere-Jones

    Robbie 8:40 am on October 2, 2009 | 0 Permalink | Reply
    Tags: , , websites

    H & FJ

    Tungsten by Hoefler & Frere-Jones

    And you should too.

     
  • Sneak Peek

    Robbie 2:21 pm on September 21, 2009 | 0 Permalink | Reply
    Tags: ADA, , , , , LEP, ,

    ADA Department IdentityOur new signage is being installed at Methodist Charlton Medical Center. Given the demographics of the area, we used both bilingual messaging and Hablamos Juntos symbols to aide those with Limited English Proficiency (LEP).

    We’ll post more to our Flickr page soon!

     
  • Freshjive to go Logoless and Brandless

    J.B. 7:23 am on August 19, 2009 | 0 Permalink | Reply
    Tags: branding, , Fashion, , logos, , , skate culture

    The New FreshJive

    The New FreshJive


    Back in the day (I think it was a Wednesday), I wanted to be a skater and I had more than a few Freshjive clothing pieces. I can also remember their ads in Thrasher magazine that were very risque for the time. Well it seems that the current backlash in consumerism and brand application is continuing – Freshjive will remove all branding and logos from their clothing. Designer & owner Rick Klotz stated the lack of individualism as his decision. In an interview with “The Hundreds” fashion blog he said:

    Throughout the years I’ve become uncomfortable with this business of branding and brand identity. I’m not the type of person that buys something for the brand name…. when I see kids wearing company logos it reminds of people who are trying to be a part of a “tribe” or “gang”, as if they need to be part of something, which seems to go against the idea of individualism in style.

    How will this experience go? Hard to say. The idea that you cannot have a brand image by removing a logo is a concept I cannot truly get behind. As you can see above, a visual identity is still there, and it will become very recognizable.


    VIA:


    PSFK


    The Hundreds

     
  • What Recession? $15,000 dollar bottle of Whiskey

    J.B. 2:46 pm on August 3, 2009 | 1 Permalink | Reply
    Tags: , , , ,


    Glenfiddich Whiskey
    Via DieLine (the worlds greatest packaging blog)


    Though I do not think I am exactly the target market for this $15,000 bottle of Glenfiddich whiskey I still find its design interesting and very tastefully done.


    Stamped silver, hand blown and number glass, hand stitched leather box, and some amazing details. You can read more and see some great photos here:


    Moodie Report

     
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