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  • Recent Work: Methodist Charlton Medical Center

    Robbie 4:34 pm on January 29, 2010 | 0 Permalink | Reply
    Tags: , , healthcare, ,

    teaser

    Last year, we completed a massive overhaul of the signage and wayfinding system at Methodist Charlton Medical Center, a large facility serving southwest Dallas County and beyond.

    The overhaul included renumbering the entire patient room and level identity systems, as well as renaming elevator banks, entrances and parking lots. The system centered around the strategy known as anchoring, wherein the elevator banks act as the central facilitator of user wayfinding.

    In short, we developed an alpha letter for each public elevator bank. Each particular alpha identity was extended out to the entrance closest to that elevator as well as the nearest parking lot, if applicable.

    Have a look at our Flickr slideshow to get a better idea for how the system works visually.

     
  • Ring in the New Year of Possibility

    J.B. 8:47 am on December 31, 2009 | 0 Permalink | Reply

    We at focusEGD would like to thank our clients, friends, family, and all those who have supported us the past year. We look forward to the new year as a year of possibility. We have some exciting projects in the works and cannot wait to show them to you.


    Good Luck.


    The focusEGD Team.

     
  • Texas Scottish Rite Hospital Entry Graphics

    J.B. 1:39 pm on December 14, 2009 | 0 Permalink | Reply


    tsrhc_wall


    Earlier this year focusEGD had the opportunity to work with Texas Scottish Rite Hospital for Children and the creation of the T. Boone Pickens Conference Center.


    We implemented the graphics in a thoughtful and appropriate way. Here is an example of that subtle approach which has massive impact as you enter the building.Using an interesting, time intensive technique we were able to create large scale crayon marks that travel up the walls , creating movement and excitement. Instantly we recall the day we were caught trying to color the wall and break out of the lines.

     
  • The Cost of Healthcare: EGD Edition

    J.B. 9:42 am on October 29, 2009 | 4 Permalink | Reply

    Today, the House Democrats unveiled their Healthcare Bill. Did you know as an environmental graphic designer you can directly impact the cost of healthcare for thousands? You might be asking yourself “How?”.

    *More After the Jump*

    (More …)

     
    • Amanda Metzger 8:02 am on October 30, 2009 Permalink

      HERE, HERE!! This is important on many levels, this being perhaps the MOST important. It is the mantra of our firm that these systems be fiscally responsible. They serve a very important function in a healthcare environment, but are NO less functional without the chronic OVER design that we see so often.

    • Travis Veigas 7:00 am on November 3, 2009 Permalink

      In this post you have begun to pull back the cover from the phenomenon of irresponsible design that is not uncommon in the EGD community. Excessive cost is one important consequence of irresponsible design, and there are at least 2 others that need to be examined as well: (A) over-designed sign programs that do not communicate, and (B) eclectic use of materials that undermine architectural design integrity. I offer my congratulations to you for elevating the conversation about our industry.

    • J.B. 12:28 pm on November 3, 2009 Permalink

      I think it stems from the belief that “design” to some, not only in our field but others, is the appearance of an object. I believe in holistically achieving design success with not only in the aesthetic, but also in application of information, working through constructibility, and appropriate locations. Some designers choose to ignore some of these points. They draw a napkin sketch, get paid, and then clean their hands of the project. They choose to let the owner hash out construction and cost. In my opinion this is ultimately a detriment to the overall field because a) we do not protect the client and b) we are not educating ourselves about cost for comparison.

      *Note: I know some contracts are written to not include some of these services. I am writing about the body of work not the one or two projects where the owner does not want these services.

    • Jon Bizjak 3:14 pm on March 8, 2010 Permalink

      Some very well thought out comments about costs now versus costs later. Unfortunately this thought process is often the exception and not the standard. From a fabricator’s stand point we face this every day, how to keep the costs down when adding one of anything after the project is completed. Thanks.

  • Bizzy B's

    Robbie 7:21 am on October 20, 2009 | 0 Permalink | Reply

    busybs

    We at focusEGD have been cranking through our latest batch of projects including a football stadium at the University of North Texas, the monstrous Washington Headquarters Services Building in Alexandria, VA , the Walter Reed National Military Medical Center in Bethesda, MD, Capital Health Hopewell Campus Hospital in New Jersey, the University of Texas at Arlington Special Events Center, Texas Christian University football stadium renovations, Arizona Diamondbacks & Colorado Rockies Spring Training Facility, Danat Al Emarat Hospital in Abu Dhabi and signage standards for the University of Connecticut Health Center among others I forgot to mention. Additionally, we have been working a great deal on our own marketing materials and hope to have a revamped website up 1Q of 2010.

    Needless to say, there has been little time for blogging. However, we aim to keep you posted on us, our work and other cool stuff despite the schedules.

     
  • A Warm Welcome

    Robbie 3:20 pm on October 14, 2009 | 1 Permalink | Reply
    Tags: , , dragon st., , environmental graphics, , ,

    FocusEGD-Design-District-99rTo commemorate the posting of new photos of our Design District project onto our flickr page, I’ve decided to write a bit about the project.

    First off, here is a little history about the area. The Dallas Design District originated in the 1950s as a “Strictly To the Trade Only” collection of design showrooms and galleries. Low rent and prime warehouse space along the district’s Dragon Street, enabled a wave of art gallery owners to set up shop, thereby christening its spot as Dallas’ premier art locale. With all the movement, came attention.

    Centrally located near Downtown Dallas, just opposite I-35 from Uptown’s Victory Park complex, the district oozed potential for redevelopment. Unfortunately, years of neglect had left streets filled with potholes, broken or non-existent sidewalks and medians covered with dead grass and mangled trees. To fix these problems and encourage new economic development, the city of Dallas stepped in to create a Tax Increment Financing (TIF) Fund. Together with TBG Partners, Good Fulton & Farrell and developer PegasusAblon, focusEGD developed a plan to revitalize the Design District experience for a whole new set of users. (More …)

     
  • I love Hoefler & Frere-Jones

    Robbie 8:40 am on October 2, 2009 | 0 Permalink | Reply
    Tags: , , websites

    H & FJ

    Tungsten by Hoefler & Frere-Jones

    And you should too.

     
  • Sneak Peek

    Robbie 2:21 pm on September 21, 2009 | 0 Permalink | Reply
    Tags: ADA, , , , , LEP, ,

    ADA Department IdentityOur new signage is being installed at Methodist Charlton Medical Center. Given the demographics of the area, we used both bilingual messaging and Hablamos Juntos symbols to aide those with Limited English Proficiency (LEP).

    We’ll post more to our Flickr page soon!

     
  • Follow that guy!

    Robbie 10:09 am on September 14, 2009 | 0 Permalink | Reply
    Tags: , , , , , public art,

    travelin
    Dallas Area Rapid Transit (DART) is one of the most fastest expanding light rail systems in the country. As part of the masterplan, DART has budgeted money for artwork at each new station.

    Deep Ellum, still the creative heart and soul of the city, wins big time with the “The Traveling Man” series designed by local creatives Brandon Oldenburg and Brad Oldham. The duo’s piece is inspired and worthy of the site where it now sits. It acts as a beacon, a symbol of pride and a destination for an area that is so deeply ingrained in the hearts of natives (including yours truly). In addition to the “Traveling Man”, the station incorporates a number of other graphic elements to cleverly aide in wayfinding and placemaking. Have a look at some photos I took over the weekend:

    http://www.flickr.com/photos/42104265@N03/sets/72157622368045236/

    Read the duo’s inspired creative rationale here: http://blogs.dallasobserver.com/unfairpark/2009/05/in_deep_ellum_meet_the_traveli.php

     
  • New in Graphic Novels

    Robbie 7:15 am on September 10, 2009 | 0 Permalink | Reply
    Tags: , , graphic novels, illustration, new orleans

    61ZvilK6XZL._SS500_ Anyone else a fan of graphic novels?

    If so, be sure and check out this new gem from Josh Neufeld.

    Obviously, Katrina was a devastating event and we all saw the damage that it caused: the pictures of the flooded streets, the “X”s on the dilipidated houses and of course the Superdome, packed with people whose homes were under water.

    These images were all important, but I don’t think they effectively communicate the loss of human rights that these people suffered. “A.D.” attempts to connect us with the New Orleanian’s perspective.

    It tells the stories of five individuals with five very different tales. Neufeld never loses focus of his aim and the frames he illustrates have a way of ingraining themselves in your mind and truly allowing you to step into the shoes of these people (all of whom are real).

    As someone who has a deep affection for New Orleans (I got engaged there) it truly breaks my heart to know what some people went through, just to call it home. “A.D.” is an inspiration.

     
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